Week 2 was overwhelming here at Deveney. Overwhelmingly welcoming.
Everyone is eager to learn from each other, and from me.
The second and third week of the fellowship are filled with me joining Deveney‘s various client projects: sitting in on and actively participating in team meetings, working on client projects with different teams, hosting four workshops (on crisis and measurement), and collaborating to streamline measurement protocol and social media guidelines.
Deveney‘s expertise lies in life care, life style, and crisis communication. Crisis management is also one of my areas of expertise. So my workshops focused on crisis, consisting of a “best practices on handling crisis,” followed by role playing group activities, and a discussion of emotions (today).
In our hotel gun shooting scenario (role playing workshop), the two teams were pitted against each other as PR vs. Activist Publics. Both teams were thorough in figuring out possible angles to approach a crisis. Side bar: Senior Account Executive Katie (one of our in-house crisis experts) was the best press secretary a company could ask for!
Measurement remains a hot, and sometimes controversial topic. How can we really show to our clients what we did made a difference? What’s the most cost- and time-saving yet effective way of integrating research in our campaigns? How do we explain to clients our measurement matrices? These were just a few of the recurring questions at the measurement workshop last Friday.
I’m impressed by the willingness at Deveney to move away from assessing outputs and integrate evaluating outcomes in their overall project management. Senior Account Executive Erica already hosted a lunch and learn workshop on the Barcelona Principles. She also helped create a measurement reporting system, starting from goals and objectives to evaluation tools.
I am looking forward to my lunch and learn workshop on emotions and crisis today!
Stayed tuned for more to come.